Overnight Growth Does Not Exist

Growth is not linear and anyone who tells you otherwise is lying lol. I know trying to put all the pieces together can be overwhelming and honestly, it doesn’t have to be perfect. Perfect is overrated. But as long as you try to avoid these mistakes the best you can it will get easier with…

Unpopular Opinion: Trends are overrated

RAISE OF HANDS…. If you’ve been personally attacked by the need to hop on every IG trend there ever was! Insert my official plea to MAKE IT STOP.   Here is my perspective that I have been mentally looping in my brain that has helped me overcome the overwhelm of trends.  Trends are fleeting and have…

Why comment quality matters!

When it comes to engaging one of the best forms is to leave a comment on someone’s post.  There has been speculation on whether leaving just a few emojis or one word is “good enough”, but if you have been following for a while you know that I have always preached to leave at least…

Stop Using 30 Hashtags… WHAT?!

STOP USING 30 HASHTAGS?! Not going to lie.. I was pretty disturbed in hearing that Instagram is recommending less than 30 hashtags now 😅 As someone who has been preaching and teaching to use all 30 hashtags this was quite a shock… plus I genuinely geek out over hashtags 🤓. In a recent interview with @thelucasokeefe IG…

How can I grow my following?

I’m going to tell you the truth friend… There’s no one way to grow organically and boost your engagement. I't not a one size fits all. What I do know is that it’s not an overnight success… it’s a slow burn. It’s going to take some work but here are some things to know about…

Engagement is NOT a waste of time

I’m going to keep this brief... Engagement is not a waste of time. There are social media gurus and influencers that might say otherwise for only two reasons: They have hundreds of thousands of followers that they feel they do not need to engage if they don’t want to because they are just producing content…

Don’t Delete Your Instagram Reels

Here’s why… I posted a reel a few weeks ago that I was really excited about. It had amazing content, it was fun, had amazing hashtags, and was less than 10 seconds. Posted it at a peak time my audience was active and then… The app glitched. It took forever to load and I knew…

Instagram Metrics – Which is the better form of engagement?

I’M PUTTING IN MY 2¢… It seems that the hot topic of discussion right now is Instagram metrics. Not just any metric, but the save or bookmark button on a post. {Save this post btw} Now, before I start, here is my disclaimer… I have done my own research, as you should too, and I…

Guilt Tripping is not an Engagement Strategy

Guilt tripping your audience into investing in your company or buying your product is not a form of authentic engagement. Let me repeat… Guilt tripping your audience into investing in your company or buying your product is not a form of authentic engagement. What does that mean? If you are using sentences like this: “Your…

Your Instagram Bio is the new business card

Are you showing up for your business everyday on your social media platforms but still not attracting the following or customers you are looking for? Do me a favor and check out your profile bio... Then ask yourself this question... Would you want to follow you??? If the answer is no, then keep reading! Your…