STOP USING 30 HASHTAGS?!
Not going to lie.. I was pretty disturbed in hearing that Instagram is recommending less than 30 hashtags now 😅
As someone who has been preaching and teaching to use all 30 hashtags this was quite a shock… plus I genuinely geek out over hashtags 🤓.
In a recent interview with @thelucasokeefe IG stated that they are recommending less than 30 hashtags because it confuses the algorithm and may hinder post performance.
Here is my take on this…
The algorithm is probably confused because it has 30 random hashtags competing with each other that it doesn’t know where to put your content.
This is why having a strategy and knowing your target audience is important!!
So for some this might be great news to know that there is less pressure with trying to put 30 hashtags together.
However…
I personally will still be recommending to those who are wanting to organically grow their audience to use at least 15+ TARGETED HASHTAGS.
⚡️Use hashtags related to your niche and/or content.
⚡️Use hashtags that your target customer is following.
⚡️Use location hashtags to find local target audience
How many you choose to use is up to you, there is no “right” way to do it, do you your own research and go with whatever strategy is working for you.
Social media is not a one size fits all. Just because using less hashtags works for Wishing Wendy doesn’t mean it will work for you.
Just remember that each hashtag is an opportunity for you to reach your TARGET AUDIENCE and to also find leads 😉
Trust your intuition.
I will still be continuing to research and experiment to see if using less than 30 hashtags is beneficial for small sized accounts!
What do you think of this new information?!
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